Open source analytics at scale. Privacy & Customization. What is Matomo analytics dashboard, how does it work, and how to set it up?

Matomo (formerly Piwik) gained in popularity over the last several years as a go-to robust solution for companies looking for analytics solution that does not involve Big corporations and their analytics solutions like Google’s analytics, Microsoft’s clarity etc.

What are primary benefits of using matomo analytics?

Full Data Ownership

Unlike alternatives, where you have to share your data with other parties as investigated here. Matomo, through it’s Self Hosted offering gives you a full control over your data and 100% ownership.

Customer Trust

When people see Matomo on websites, they can immediately know they’re being protected as you are using only first-party cookies. There are no third parties involved in data transaction.

Privacy, PII, and GDPR

By design, Matomo focuses on privacy and is a fully GDPR compliant, which is rare in this ecosystem.

Real-Time Data

Data you see in Matomo dashboard is real data, not sampled data like in google analytics. This means you can take immediate concrete actions towards customer acquisition through API actions, manual interactions etc.

How to set up Matomo analytics? What are the options?

WordPress

If you are using WordPress, you are in luck, as this is by far the easiest way to get up and running. Simply install Official Matomo WordPress Plugin.

On-Premise Self-Hosted solution

If you have a non-wordpress website or want to track other kinds of user interactions outside regular websites or you simply want one Matomo instance for your suite of products as a centralized analytics service, your best bet is Self-Hosted solution.

There are several recommended setups depending on your needs:

Low-Scale, Startups & Low-Cost solution

Sometimes you don’t want to invest fortune into infrastructure. Our recommendation for this is a combination of Local Docker, Traefik for security and Free SSL Certificate with Let’s encrypt.

Once we have containers set up, we can simple setup a local Ubuntu docker instance which will run Matomo On-Premise solution. Matomo team offers a very handy installation guide.

High-Scale, Enterprise

Recommended solution for scaling analytics to Millions of Events per second is relying on AWS instrastructure. Specifically setting up a Load Balancer either through AWS Fargate which is a managed solution for Docker Kubernetes Cluster, or EC2 Instances. Both offer great scalability features.

Need Help Setting Matomo up?

Our Team offers a cost-effective setup solutions. Reach out to us for a free quote.